• The Value Equation / Navigating The Complex Sales Process - Feb 22nd (New Jersey)

The Value Equation / Navigating The Complex Sales Process - Feb 22nd (New Jersey)


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Trainer Nation Master Class: The Value Equation and Navigating The Complex Sales Process presented in New York City on Friday, February 22nd.


Purchase by Friday February 7th and save $100. 


Session One:

The Value Equation

Personal trainers must strategically position their services to align with the psychological elements of value in order to initially secure a client and their continued consumer loyalty.


Learning Objectives:

- Create new and reoccurring sales by addressing the four components of value

- Identify strategies to manage the subdivisions of the value equation

- Abandon features, benefits, and price driven presentations to increase overall sales



Session Two:

Navigating The Complex Sales Process

Mapping your price presentation to align with the psychology of a prospective client is critical to increasing personal training client count.

Properly manage the potential client’s journey from pre-qualification, through the consideration phase, and beyond purchase through a detailed process that supports the personal trainers need to increase their client roster. 


Learning Objectives:

- Understanding The Prospect Buying Cycle

- Sales Strategies For The Personal Training Sales Process

- Engagement Levers Within The Qualifying Interview

- Manage Post Purchase Consumer Behavior


Who Should Attend This Event?

 - Personal Trainers

- Membership Sales Consultants

- Regional and Club Level Management

- Single and Multi-Unit Ownership and Operator


Continuing Education Credits:

ISSA:   8.0

NCSF: 2.50

NFPT:  2.25 

NAFC: .80

Petitions accepted by all other agencies.


Host Site:

Gold Medal Fitness

475 North Avenue

Garwood, NJ 07027



1:00pm-4:00pm includes lecture, written exam, and practical experience.



$125 until 12am EST on February 7th. $225 After.

Ticketing closes 12am EST on January 14th.


Limited to 20 participants. 


Presenter:  Edward L. Gober


From personal trainer to fitness manager, health club owner to high level executive, Edward has been a proactive leader supporting individual personal trainers, small business operators, and large corporate contacts to create performance driven and service oriented organizations.


In addition to teaming with global brands such as Equinox- Edward served as Vice President of Personal Training for the New York Health and Racquet Club in New York City. A keynote presenter at events such as IHRSA, Club Industry, Forum Club, and executive think tank Rex Roundtables Europe- Edward's insight on strategic sales management and systems architecture have made him a sought after leader to resurrect financially challenged operations as well as those attempting to enter a growth phase with their business.


Edward has been appointed as Advisor Council to the President at the International Sports Science Association for 2018-2023

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