Trainer Nation (R)evolution - May 19th and 20th (Washington, DC)
The Trainer Nation (R)evolution Certification is a human capital investment that provides fitness professionals with an in-depth understanding of the complex mechanics surrounding the personal training sales process.
The high level content that distinguishes Trainer Nation as a business force expands beyond our two day seminar- it changes the DNA of our graduates- and distinguishes them as they change the trajectory of their organizations.
MAX PT: THE SYSTEMATIC APPROACH TO DRIVING PERSONAL TRAINING REVENUE
MAX PT: The Systematic Approach To Driving Personal Training Revenue provides the framework for the Trainer Nation (R)evolution Series. Health club operators - as well as their personal training teams- receive innovative solutions to navigate the complex environments that challenges their overall sales performance.
Be assured that participants will emerge - not only prepared to apply tested concepts to current issues- but equipped to anticipate and address future areas of opportunity.
DEFINING THE PERSONAL TRAINER’S PROFESSIONAL BRAND
A compelling personal brand distances the professional from the unremarkable masses sharing identical credentials. Allow prospects to discover how your personal trainers are unique, relevant, and differentiated from each other - as well as your competition.
The second phase of Trainer Nation (R)evolution provides the strategy needed to successfully develop and manage the brand of the individual fitness professional. Secure a robust pipeline of new opportunities - while reducing client attrition- by defining a commanding professional service brand.
QUALIFYING THE PERSONAL TRAINING PROSPECT
The correlation between exceeding expectation in performance measures and the proper qualification of the personal training prospect is undeniable. The answers to the sale rest in a series of deliberate questions presented to the prospect.
Qualifying The Personal Training Prospect - while establishing the foundation for new sales opportunity- provides a brilliant catalogue of solution and outcome oriented strategy to support the personal trainer in their effort to over deliver on the prospect experience during the complementary session.
ANATOMY OF THE COMPLEMENTARY WORKOUT
Todays competitive landscape allows no margin for error when performing the complementary personal training session. The Anatomy of the Complementary Workout couples an unparalleled sales training experience with a tactical blueprint to provide the personal trainer detailed direction in their quest to continuously turn prospects to new client subscriptions.
NAVIGATING THE COMPLEX SALES PROCESS
Mapping the retail sales process to align with the psychology of a prospective client is critical to increase membership and personal training client count.
Extend the membership lifespan – while increasing the average spend per member- by properly managing the purchaser’s journey from pre-qualification, to consideration, and beyond subscription.
3232 Georgia Ave NW Suite 105
Phone (202) 509-9051
Continued Education Credits:
ISSA : 21.0
NFPT : 1.5
Petitions accepted by all other agencies.
Who Should Attend This Event?
- Personal Trainers
- Membership Sales Consultants
- Regional and Club Level Management
- Single and Multi-Unit Ownership and Operators
Saturday and Sunday 1pm-8:00pm
14.0 hours includes lecture, practical experience, and intermissions.
$295 until midnight April 1st $395 After.
Ticketing closes at Midnight on April 15th.
Edward L. Gober is the founder of Trainer Nation - the continuing education provider of business related curriculum for fitness professionals.
From personal trainer to fitness manager, health club owner to high level executive, Edward has been a proactive leader supporting individual personal trainers, small business operators, and large corporate contacts to create performance driven and service oriented organizations.
In addition to teaming with global brands such as Equinox- Edward served as Vice President of Personal Training for the New York Health and Racquet Club in New York City.
A keynote presenter at events such as IHRSA, Club Industry, Forum Club, and executive innovation think tank Rex Roundtables- Edward's insight on strategic sales management and organizational framework design have made him a sought after advisor to resurrect financially challenged operations as well as those attempting to enter a growth phase with their business.
Additionally- Edward provides private equity firms, hedge funds and strategy consultants the information necessary to understand the value of their fitness industry investment opportunities.
Edward has been appointed as Advisor Council to the President at the International Sports Science Association for 2018-2023.